Assigment for English Business
1. Definition of English
Business and Types of English Business
Business
English is such English as is used in mercantile transactions.
Business English is, quite simply, English geared towards the conduct of business and international trade. It is generally taught to non-native English speakers who want to do business with English-speakers, and is thus a purely functional category of English aimed at preparing learners for effective communication. On the other hand, it can also be learned by native English speakers who are more habituated to casual use of the language and are not sure of their footing when it comes to formal, office-environment talk.
The focus in
Business English is on the language and skills required for regular business
communication: the vocabulary of trade and finance, presentations,
negotiations, meetings, everyday conversation, networking, correspondence,
report writing etc. The strict rules of grammar are sometimes ignored or
sidestepped for these purposes.
· http: //www.englishleap.com/other-resources/business-english
· http: //www.englishleap.com/other-resources/business-english
Types
of English Business Letters
Make an
inquiry when you are requesting more information about a product or
service. This type of business letter tends to include specific information
such as product type, as well as asking for further details in the form of brochures,
catalogs, telephone contact, etc. Making inquiries can also help you keep up on
your competition. Use this letter template to ensure you receive a prompt
reply.
a. Sales
Letters
Sales Letters
are used to introduce new products to new customers and past clients. It's
important to outline an important problem that needs to be solved and provide
the solution in sales letters.
b. Replying
to an Inquiry
Replying to
inquiries are one of the most important business letters that you
write. Successfully replying to an inquiry can help you complete a sale or lead
to new sales.
c. Account
Terms and Conditions
When a new customer opens an account it is essential to inform them of account terms
and conditions. If you run a small business, it is common to provide
these terms and conditions in the form of a letter.
d. Letters
of Acknowledgment
For legal purposes letters of
acknowledgment are often requested. These letters are also referred
to as letters of receipt and tend to be rather formal and short. These two
examples letters will provide you with a template to use in your own work and
can be easily adapted for a number of purposes.
e. Placing
an Order
As a business person, you will often place an
order - especially if you have a large supply chain for your
product. This example business letter provides an outline to make sure your
order placement is clear so that you receive exactly what you order.
f. Making
a Claim
Unfortunately, from time to time it is necessary to make a claim
against unsatisfactory work. This example business letter provides a
strong example of a claim letter and includes important phrases to express your
dissatisfaction and future expectations when making a claim.
g. Adjusting
a Claim
Even the best business may make a mistake from time to time. In this
case, you may be called upon to adjust a
claim. This type of business letter provides an example to send to
unsatisfied customers making sure that you address their specific concerns, as
well as retain them as future customers.
h. Cover
Letters
Cover letters
are extremely important when applying for a new position. Cover letters should
include a short introduction, highlight the most important information in your resume
and elicit a positive response from your prospective employer.
· http://esl.about.com/od/businessenglishwriting/a/Types-Of-Business-Letters.htm
· http://esl.about.com/od/businessenglishwriting/a/Types-Of-Business-Letters.htm
2. Parts of a letter
The following are the parts of a business
letter listed in the proper sequential order.
·
- Letterhead - Stationary printed at the top of the page including the company name, logo, full address, and other elements such as trademark symbols, phone & fax numbers, and an e-mail.
- Dateline - The date is the month (spelled out), day, and year. If you are using Microsoft Word, click - Insert, then Time and Date. Press Enterfour times after the date.
- Letter Address - The complete address of the recipient of the letter. The letter address usually includes the personal title (Mr., Mrs. etc.), first and last name followed by the company name, street address, city, province, and postal code. Press Enter twice after letter address.
- Salutation - The word Dear followed by the personal title and last name of the recipient (Dear Mr. Smith). Press Enter twice after the salutation.
- Body - The text that makes up the message of the letter. Single-space the paragraphs and double-space between the paragraphs. PressEnter twice after the last paragraph.
- Complimentary closing - A phrase used to end a letter. Capitalize only the first letter. If there is a colon after the salutation, there must be a comma after the complimentary close. Press Enter four times (or more) after the complimentary close to allow for a written signature.
- Name and title of writer - Type the first and last name of the sender. The sender's personal title (Mr., Ms., Dr., etc) should be included. Use a comma to separate the job title if it's on the same line as the name. Do not use a comma if the job title is on a separate line. Press Enter twice after the name or title.
Summarized :
· a. Date
Line. - The month,
day, and year the letter is typed.
· b. Inside
Address. - The name and
address of the person to whom the letter is being sent.
· c. Salutation. - An opening greeting such as Dear
Ms. Jones.
· d. Body. - The text of the letter.
· e. Complimentary Closing. - A closing to the letter such as Sincerely or Yours truly.
· f. Signature. - The writer's signature.
· g. Writer's Identification. - The writer's typed name and address.
The Styles of Business Letters
(Layouts of Business Letters) have undergone changes over the period of time.
In the old times, the style was followed strictly.
But recently liberty has been
given to the business people to follow their own styles. Although no room was
allowed for deviation form the standard form an effective letter during old
days, the letters written then was more effective. There are still many
business houses which use the old layout
But things have become much easier and business people have taken liberty in their approach towards adopting the layout of their business letters.
But things have become much easier and business people have taken liberty in their approach towards adopting the layout of their business letters.
- http://www.faqalert.com/six-parts-of-a-business-letter/
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